FROM DENTAL FLOSS TO GUITAR STRINGS

A Personal Story and Lessons Learned

Part 1 – Product Launch Stories

  • GLIDE® Floss
  • ELIXIR® Strings

Part 2 – Lessons

  • The Product
  • Your First Business Plan
  • Price … Price … Price
  • Grassroots Marketing and Sales
  • Leadership and Teams
  • The Important Numbers

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Book Review

John is an exceptionally innovative product manager. The lessons in this book will greatly improve the likelihood of start-up success.

David Johns
Intellectual Property Attorney

About the Author – John Spencer, Jr.

John is a graduate of the United States Naval Academy and the University of Maryland School of Law.  He served on the USS Skipjack (SSN 585) and is retired from the US Naval Reserve.

John is an expert in grassroots product launches, and he led the development and launch of leading selling GLIDE Floss and ELIXIR Strings.

At Eaton, John led Industrial Sector Business Development with a focus on strategic planning and building an acquisition pipeline.  He also served as Vice President and Chief Counsel, Global Contracts.

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